2019 Winter Fashion At Eaton Fair Shopping Centre
Design, Publication, Photography, Content Creation & Event Management
A community fashion promotion held at Eaton Fair Shopping Centre on Saturday 25th May.
Cabin Creative worked along side CM Management who choreographed a live pop-up fashion runway show throughout Eaton Fair’s shopping mall. The purpose of the event was to promote the clothing tenancies located in the centre to new potential customers.
In additional to organising the event and designing marketing material for promotion, Cabin Creative worked through the day to photograph each outfit, on and off the models to put together a look book from the event. This was mailed out to over 20,000 local houses the following week. The look book was a double sided booklet which featured a dining guide on the opposite side.
