The Well-Being Creative is a life coaching company based in Perth, Western Australia. The brand was to reflect a calm, caring and feminine nature as it is aimed towards women in need of direction. The brand design uses a combination of fonts, symbols and gold foiling to create a bohemian vibe with professional tones.

Imagery also plays a strong role in the brand as it strengthens the companies values. Soft, natural image styles are used to enforce the bohemian, feminine trend.